Keith Urban’s new single “Wasted Time” employs just enough banjo to keep it from being called pop. Of course, that it’s sung by one of the format’s most recognizable voices helps, too.
“Wasted Time” is progressive with a capital “Gressive” — it’s what the Band Perry were trying to do with “Live Forever,” but they may have pushed too far, and country wasn’t quite ready for it. A fusion of bass and synthesizers drives this spacey, pop-country rocker. Urban’s story is straight down country Main Street, and that’s why it’s sure to be a big hit with programmers or even listeners thinking twice about the new concepts.
Greg Wells and J. Hart helped write this song from Ripcord, but pop influences are more present with Urban’s sonic arrangement. It’s a clever blend of styles that builds off how far he pushed his sound on Fuse. Without a doubt it’s the most genre-bending single from this new album and all indicators are that it’s a better representative of what’s to come.
Country music needs Keith Urban pushing the format’s limits. He’s a trusted artist that never settles for what’s worked previously, and “Wasted Time” is another reminder of that. Remember, it was just three years ago that “Cop Car” was considered edgy. From there rose Sam Hunt and a new generation of country alchemists.
Billy Dukes via Taste of Country | Photo: cbskmle108.files
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