Decision to avoid streaming services pays off as 25 sells more in seven days than Taylor Swift’s 1989 sold in the whole year.
Adele’s third studio album sold a record 3.38 million copies in its first full week on sale in the US, becoming the biggest-selling album of 2015 in an astonishing feat for an era when artists rarely top 1 million.
In just seven days on sale, 25, the first album in four years by the Grammy-winning singer, easily outsold the entire year’s figures for country-pop superstar Taylor Swift’s hit album 1989, according to official figures released by Nielsen Music. Swift’s album has sold some 1.76 million US copies in 2015.
The figures for 25 were the biggest single-week sales tally for an album since Nielsen began tracking sales in 1991.
The first week numbers put the sultry singer at the head of an elite club of artists, including Britney Spears, Whitney Houston, Eminem and Lady Gaga, whose albums have debuted with sales of more than 1 million in the US.
Last week, it took just four days for the album to break the 15 year-old first-week sales record held by NSync’s 2000 album No Strings Attached.
25 also broke records in Canada and Britain, where its 800,307 copies sold were more than the last 19 number one albums in Britain combined, the Official Charts Company said last week.
The sales numbers reflect the wide appeal of the emotional and personal ballads by the 27-year-old, as well as the decision by her independent record company XL Recordings not to make the album available for streaming services including Spotify, Apple Music, Deezer and Google Play. Fans were therefore obliged to pay for the physical CD or to download it from services like iTunes.
However, it is available in the US via the online radio service Pandora although fans cannot choose what tracks or times they can listen.