Snapchat criticized over Bob Marley filter on 4/20 ‘marijuana day’

Snapchat is coming in for criticism after launching a Bob Marley filter on the anniversary of 4/20 – a so-called “celebration of marijuana”.

Photo ©SnapChat
Photo ©SnapChat

Some are angry at the reggae legend being portrayed as “nothing more than a weed mascot”.

Others say the filter is offensive because it encourages white users to “black up”.

The day known as “4/20” seems to originate from a group of friends in California back in 1971.

They met after school at 4:20pm on 20 April and went in search of a crop of marijuana north-west of San Francisco.

The farm was never actually discovered but the group smoked cannabis the whole time and began referring to the day as 4/20.

The term spread and it is still marked today, 45 years on.

Snapchat users spotted the Bob Marley filter appear earlier.


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Christina Vixx

I was born and raised in Toronto Canada. I love writing, poetry and music. I'm a contributor for SocialMediaMorning. Make sure you follow me on Twitter and Facebook!

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