Why ‘New and Improved’ Isn’t Better

Why 'New and Improved' Isn't Better
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Anita Kelly

I admire anyone who has a great business idea and is successful with it. In today’s world of fast food, fast pace and fast times, anything that is authentic, real and down to earth is often a welcome change and people are willing to pay sometimes BIG for that.

Back in the day for many of us, our Moms were stay at home wives. One of their basic roles was to cook for the family. In those times “fast food” was basically non existent. Everything was made from scratch. Cookbooks were used on a regular if not daily basis. Gardens in the backyard were very common. Pickling and canning was as common as Christmas and Thanksgiving and was done every year without a hitch.

Today so many people feed their families from something made by a factory stored in a box or bag sitting on a shelf in their local grocery store. FAST and CONVENIENT are the main objectives. With so many parents working, who has time to cook? Who has time to garden? Who has time prep, preserve or can? No… today it is all about hurry and get it done so we can go onto the next thing in our day planner.

However restaurants, chefs and cooks who have dedicated their lives in the kitchen have, or have made, all kinds of time to bring back Mom’s everyday ways and role.

For a price…

Sometimes a good one at that. People often from big cities, who maybe never had a backyard growing up for their Mom to have a garden to grow, or who had to work along with Dad to keep up with the increase cost of living in a bigger city, never saw or had the things us rural small town kids had the benefit of.

For many now, having something scratch cooked, or what they deem as “organic” was something that I and many others just thought of as everyday life. It seems to be now that eating something that was given the time and love to cook and prepare is some “New Age” thing and some “new concept” to food and cooking. When I talk to some about eating these wonderful “creations” it is like no one ever figured out to do that before.

But I believe what is happening with the “old ways” returning is the “Everything Changes to Remain the Same”.

The circle of life is just that. It is a circle No beginning or end. Just a repeat. I believe that most things come full circle and so do many of our ways of living. What was once the way to do things, gets replaced for something “new and improved’ only to find out that the “old and lousy” was just as good if not better. Yes of course some things move forward and we do not go back. But I find it interesting that so many ways that some of us were raised, fed, clothed, taught, are now returning. But these methods are now being grouped into the “organic” or holistic’ or “new” approach when for many of us it was just the way of life and how things were once done growing up.

What we think sometimes is now the better way of handling something only turns into a lesson in “if it was not broke we should not be fixing it or changing it. What I think we fail to look at is what our agenda is for changing ways that are or were working well. Is it because we have become lazy? Not willing to put in the effort to do it right? Or are we just so overwhelmed with the pace our lives are going now that we just grab at whatever we can to hang on so we can get to the next lily pad as we try to jump along from one moment to the other without even appreciating or taking time to learn or enjoy what is under our feet at that very moment.

I think before we “evolve” or become more “sophisticated” in our way of doing things, that we take a good hard look at how our elders did things back in the day. I think if we look at working hard at a slower pace, and taking the time to work that hard gave us an opportunity to build strength, make memories and build a foundation for ourselves and our communities that we could never do racing from one event, one concept at a time to the next, without even understanding why were are doing what we are doing and is it worth it in the end.

Just remember that next time when someone is trying to sell you a concept and naming it the the “New and Improved” when in fact the one you are using now, may be seen or will be seen at some point, as “old”, or “antique”, which in fact raises in value over time, will never been seen as “lousy”.

like to think of it as the “oldie but goodie” way of living my life.

Hugs,  Blunt Betty 

Betty Jean Matthews Mother, Humanitarian, Columnist, Founder and CEO of Stuck in The Mud Animal Rescue
Betty Jean Matthews
Mother, Humanitarian, Columnist, Founder and CEO of Stuck in The Mud Animal Rescue

Betty Jean Matthews B.A.A. S.S.W., is the Founder of Stuck in the Mud Animal Rescue. She is a mother, an author, an entrepreneur, social service worker, and an advocate for a wide variety of causes. She and her daughters have been featured in Woman’s World Magazine, international news media, The Toronto Star, The Globe and Mail, CTV News, CBC and Global News as well as other local newspapers, television and radio stations including various social media, for their contributions to animal welfare and community involvement. Betty Jean writes a column under the name “Blunt Betty” which is featured on Social Media Morning She lives near Ottawa Ontario with her two daughters. You can write to Betty Jean by clicking here

Christina Vixx

I was born and raised in Toronto Canada. I love writing, poetry and music. I'm a contributor for SocialMediaMorning. Make sure you follow me on Twitter and Facebook!

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